středa 19. září 2012

Co o vás ví váš hypermarket

Tohle asi všichni znáte. Nebo ne? Nejlepší příběh na téma Big Data a data mining za letošní rok:
About a year after Pole created his pregnancy-prediction model, a man walked into a Target outside Minneapolis and demanded to see the manager. He was clutching coupons that had been sent to his daughter, and he was angry, according to an employee who participated in the conversation.

“My daughter got this in the mail!” he said. “She’s still in high school, and you’re sending her coupons for baby clothes and cribs? Are you trying to encourage her to get pregnant?”

V datech je všechno. Jde jen o to najít je a interpretovat.

Charles Duhigg, The New York Times Magazine: How Companies Learn Your Secrets

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